For the last few years, I’ve been supporting Deloitte APAC on its Private Equity Almanac – a thematic deep dive into the private equity markets in East Asia over the previous year and a look into the future. I work with some brilliant subject-matter experts who provide the data and the expert insight but it’s my job to help them identify the key themes and craft a narrative. Then it’s a case of me transforming detailed but often dry market commentary into engaging content that can be read by experts and Jay readers alike. The result is a market-leading, highly anticipated piece of marketing collateral that provides the regional team with a strong platform to present their expertise and reinforce the brand among industry stakeholders.