For the last few years, I’ve been supporting Deloitte APAC on its Private Equity Almanac – a thematic deep dive into the private equity markets in East Asia over the previous year and a look into the future. I work with some brilliant subject-matter experts who provide the data and the expert insight but it’s my job to help them identify the key themes and craft a narrative. Then it’s a case of me transforming detailed but often dry market commentary into engaging content that can be read by experts and lay readers alike. The result is a market-leading, highly anticipated piece of marketing collateral that provides the regional team with a strong platform to present their expertise and reinforce the brand among industry stakeholders.
Sam Padgett, Private Equity Origination, Deloitte Asia Pacific:
‘I have had the pleasure of working with Jon each of the past three years on a marque publication of Asian private equity data and trends. He is an engaging and collaborative partner who will challenge and guide me to fully understand the messages, and nuance, I hope to communicate. In addition to his keen eye for detail on the basics of copy editing – consistency in format, grammar, structure, and tone – Jon manages to drive clarity and strong storytelling into what might otherwise be a dry, complex subject. All the while, he retains my own unique voice and style in the text, leaving it my work… just better. Jon is an absolute pleasure to work with, and our collaboration is something I look forward to each year.’
