Coodes LLP is a leading legal practice in the South West and, following a rebrand, it wanted to completely recast its website with new design and functionality, new content and a tone of voice in-line with its revised brand positioning. We came on board, working with Coodes’ web agency, to interview partners, establish an authoritative but personable tone of voice, and develop content with natural SEO across the firm’s entire offer – business, rural economy and private client, including a very large number of personal injury and clinical negligence pages.
A year or so after launch, the site had achieved top-three page rankings across almost all of its target search terms. Since then, we have continued to provide support to the marketing and client teams, drafting new pages as required and downloadable deep-dives into various emerging legal issues including employment issues such as harassment and workplace bullying, and fertility law.
Jeni Luke, Business Development and Marketing Associate:
‘Jon helped us rewrite all our website content. This substantial and time-critical task involved liaising with stakeholders across the firm and producing clear, engaging content which worked to enhance our brand and to massively improve our SEO rankings.’
