Cashless in the country

Cash is dead, long live cash!

First few days see me with more cash not less

We are living in tap-and-go times. Or at least we are if you are a trendy millennial or Gen X or Z in Shoreditch or Dalston. But how easy is it to get by without using cash when you live in the countryside, beyond the reach of Uber and Deliveroo? As a rural dweller, I decided to find out how close we country folk are to the much-trumpeted cashless economy.

I’ve been writing about what the financial sector calls the ‘emerging payments landscape’ for several years now. I explore some of the very latest developments in ‘fintech’ and the way people’s behaviours shape and are shaped by them. But I live in small, rather down at heal village in Somerset, far away from the glass towers and trading floors of my clients in London. Don’t get me wrong, I chose to move here and I love it. Fresh air, good schools, decent beer blah, blah, blah.

But when I’m discussing developments in payments with clients (and that does happen, honestly), I often find myself thinking, ‘That sounds brilliant, but how will it fly where I live?’ – where broadband speeds are, in the words of my teenage kids, ‘shit’; where 4G signals are patchy at best, and; where coffee bars are more likely to be packed with pensioners than bloggers and techies. How far do the products and services that I discuss in my day job reach into everyday life outside the UK’s big cities and towns? In particular, as banks and businesses increasingly refer to a cashless economy, how easy is it to get by without using cash in the countryside?

The experiment started well as I spent the entire first day working at home – I do this a lot as I’m self-employed – and I didn’t spend anything, except topping up the kids’ lunch money on ParentPay. I dialled in using my stored username and password and seconds later I’d put £25 on my credit card for bad pizzas at the local school. The ‘food’ is terrible, I’m reliably informed by my kids and all of their friends, but since I’m only a parent and school governor there I have little influence over the saturated fat and salt that is served up. For the kids it’s easy. The school went cashless a couple of years ago – no more bullies stealing kids’ lunch money (nostalgia) – and, so long as I remember to put money on their accounts, my teenage lovelies can buy what they want and verify their identify using their fingerprints. I can also check up on what they’ve been eating by logging on and reviewing their purchase history, which is how I know that pizzas, lattes and muffins are now school staples. Whatever happened to liver and bacon, and brick wall and custard?

But even without leaving the house, I still didn’t manage to go completely cashless. I sold an old rocking chair on Gumtree and my buyer turned up with cash (duh, what else?). It was a repro from John Lewis 20 years ago when my wife was first breastfeeding and it had seemed like a good idea at the time. Like lots of first-time parents we imagined this would be soothing for mother and child and also a bit cool in a hokey, old-time kind of a way. It wasn’t. Two decades later and it’s been sat in about five times, each time resulting in the statement, ‘It doesn’t rock very well does it’. So, on to Gumtree it went and just a few days later it was collected by a soon-to-be-dad for his wife to sit in while she breastfed their imminent baby. It’s the circle of life you know. All very sweet but he paid in good old, reliable cash and didn’t have time to hear about the benefits of PayM.

What’s that I hear you ask? PayM? Well, PayM is a service that lets you use your mobile phone as a proxy for your bank account so that people, once registered, can make person-to-person (P2P) payments from their phones without ever having to remember or share bank details. You just bring up your mobile banking app, select their phone number or name – your address book will be linked to your banking app – and then send payment. And it all happens in real time – instantaneously – so you can see the money leave or arrive in your account. Of all the innovations I’ve learned about in payments in the last few years it’s probably my favourite. It works across banks and it’s free so what’s not to like? But, sadly no one seems to know about it. For some reason the banks have done little to promote PayM and it remains the payments sector’s best kept secret. But don’t take my word, try it – I guarantee you’ll love it.

The following day I sold a wardrobe on Gumtree and landed another small wad of cash, so two days into my experiment and not only have I not needed to spend any cash, but I’ve actually gained enough to see me through a regular week.

I have, however, encountered one of the challenges of living in the country: part-time services. With all of the banks in the surrounding villages now closed – although there are two cashpoints within a three-mile radius – accessing banking services is difficult. ‘The Post Office provides cheque paying-in services’ you cry. But, in my village the Post Office, which was located in a newly relaunched coffee shop and was only open two hours a week, has closed. Can’t think why. Fortunately, I have a car and am able to drive to the next village – but what if I had needed to get the bus? Where would my cashless life be then – and how many days would I have to wait for a bus to come?

Decluttering and free-cycling may be in vogue, especially at this time of year, but I bet the lifestyle gurus that recommend it all live within a WiFi’s reach of a Pret, or a hipster independent coffee bar.

The odyssey towards cashlessness continues…


Hyperventilating on a hyphen

screen shot 2019-01-08 at 23.28.18NHS Long Term Plan? A medical response to the crippling fatigue suffered by the nation’s under-appreciated teachers? Is that what they wanted to announce? As someone who is married to a teacher, I recognise that this makes sense and is long overdue. But it’s not what Theresa May and her team wanted to launch.

Ok, I accept that no one died and a missing hyphen (not to mention the accompanying rogue capital letter) is not the biggest deal in the world. But it’s also not nothing. The government, the NHS, the prime minister, a major policy announcement, the nation’s press attention – everyone focusing, if only briefly, on something that isn’t Brexit. And they got the name wrong. It isn’t the NHS Long Term Plan, it’s the NHS Long-term Plan. Only it’s not is it? It says so clearly on the lectern, on the wall behind and, in case anyone thought to change it after the event, on the NHS website (and still does).

Fine, everyone understood – we knew what they meant, so what’s the problem?

The problem is that grammar matters and it matters that our leaders get it right. Everyone slips up occasionally but to put something so obviously wrong in such a prominent position at such an important moment suggests either that the people who wrote and produced the ‘logo’ – note that it is designed with two colours and features twice in the same shot, so it’s not a one-off error – either didn’t know that it was wrong or didn’t care.

I want my government and my prime minister to be setting the standard to which others should aspire, not slapping up whatever they can get away with. Many of the pupils at my wife’s primary school would recognise ‘long-term’ as a compound adjective describing the the ‘plan’: two words, in this case an adjective and a noun, combined to create a new, single adjective that explains the noun to which it is attached. Funny thing is, someone knew how to get it right back in September 2018 when the plans were first proposed and the difference is clear. Hyphens do matter. They are our friends.

screen shot 2019-01-08 at 23.32.52

It’s Monday morning and you’re already chasing your tail to hit the successive deadlines that are lining up to control your week. Out of the blue a company you’ve been trying to romance for months calls to say, ‘Hi, heard great things about you. Wondered if you could help us out? I know it’s short notice but we’re pitching next week and wondered if you had time to …’

You know the rest. We all do.

You’re so busy that bathroom breaks are an indulgence and your family can’t remember what you look like. There’s no way you can possibly take on any additional work, especially on a tight turnaround – not when you have good and lucrative work already occupying your diary, and clients who you’d hate to let down.

But it’s new business, new business that you have actually gone after. They’ve remembered you. That email you sent, the call you made – it’s landed, they want you!

Of course, the truth is slightly different. The person they usually use is busy (probably), or this is a piece of work that they don’t really know how to handle themselves and they think you might (ego-trip but possible), or they think you are someone else (hum…). Either way, you want to help because a). new business is always good, right? And b). because if you don’t help, you know they may (will) never ask again – however charming you are on the phone as you writhe in agony over the dilemma.

Are they about to become the prize-winning fish that got away because you were too busy to land them?

If you’re anything like me, you’ll feel desperately uncomfortable and be as engaging as possible while you try to sound them out about the ‘movability’ of the deadline – and when it’s clear there’s no wiggle room, you’ll front up and say that, however much you want to help, you’d hate to take the work on and then let down both them and your existing clients by doing a substandard job. That’s the right thing to do, right? Of course. Even if it feels awful.

But then comes the follow up, and the real purpose of this stream of semi-consciousness. They say, and we’ve all heard this, ‘Oh, that’s a shame because we were looking forward to working with you… (wait for it) do you know anyone else who could help us?’


The question of doom – if you can’t help, can you tell me someone else who I can give my business to? The business that came about thanks to your brilliant (annoying but timely) email or call, or your reputation for being ‘a genius in making the complex simple’, or whatever.

‘Can you recommend anyone else?’ How do you answer? How should you respond to that?

‘Yes, I do know someone who’s really good – almost as good as me in fact (better actually) – let me get you their number…’ knowing full well that if they are really as good as you say, the client will love them, build a relationship and forget you ever existed. After all, what are the chances that next time they’ll say, ‘Who was it that recommended that brilliant freelance who did such a great job for us? Let’s go to them next time, as a recognition of how much we appreciate their recommendation, and not go to the person they recommended who actually did such a great job and who we now know and like?’ Is it about zero?

Or do you say:

‘Well, I do know someone. I’m not sure they’re quite right for this (they aren’t) but I’ll get you their number…’ knowing that when they let the client down and do a substandard job, you will get a portion of the blame for recommending them, and not get the return business when you’re not so busy.

Or, do you say:

‘No, I don’t know anyone. I work alone. I like I that way.’ In which case, you’ve answered a call about a bank heist and, unless you actually are a safe cracker, you should call the police.

In a business in which relationships and trust play such an important role, what’s the right answer, and is it fair for companies to ask freelancers to recommend their competitors – let’s not forget that that is exactly what we are talking about here? As someone who’s worked in creative service-based businesses for more than 20 years, I still don’t really know how to respond. Is it better to give a competitor a quality lead? Or is it better to fib, and say you don’t know anyone good enough or with the right skill set and let the would-be client down?

Is it better, knowing that you can’t help the prospective client, to do them a favour and gift the business to a worthy competitor who will help them, than to evade the issue and, effectively, pass by on the other side of the road, leaving them with their problem even though you could have helped?

Truth is, I don’t know and right now I’m too busy to even write this blog, let alone think about the answer. Do you know anyone who could help?