Clear voice – Creative copy – Compelling stories

Words make the difference. From great ideas to complex products and services, it is creative and insightful writing that takes clients and customers from problem to solution, from concern to confidence and from scepticism to engagement.

Chaytor Dewey trades in words and the ideas that lie behind them. We craft stories and statements that speak with conviction and authenticity to engage, persuade and inspire. Whatever the medium or channel, getting the words right will always matter.

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About

Chaytor Dewey is primarily me, Jon Dewey. With over 20 years’ experience of delivering compelling communications for clients, I know that the right words sell ideas, brands and products. The pace of change in communications may be accelerating but the fundamentals remain constant: bright ideas, sensitivity to the target audience, and precise execution will always determine success in communications.

I’m experienced, professional, used to working with major brands and powerful personalities, and able to add value across a wide variety of channels. Smart, commercially minded and alive to new ideas, I can work in isolation or as an auxiliary member of your creative team – whatever works for you to get the message across and engage your audience.

But it’s not just me. Alongside me is my trusty sidekick and partner, Sam Chaytor. A former journalist, she provides expert editorial support, sanity-checking and a different perspective. Both of us have led corporate communications teams and worked in agencies before striking out on our own. Sam now spends most of her time teaching so she’s the one to speak to about a lesson on fronted adverbials or homophones. Together, we develop compelling stories for business with ideas that engage and words that flow.

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Services

We help companies, charities, individuals and, above all, brands to communicate effectively, build engagement and drive business. From understanding the audience to delivering the message, we will help you to clarify what you want to communicate and then craft and deliver ideas and words that engage and sell.

Brand development

  • Key messages
  • Brand stamps, unifiers and straplines
  • Tone of Voice

Copy and content

  • Advertising – the one line that says it all or the long copy that explains it all
  • Web – content structuring and generation including SEO
  • Content creation – blogs, white papers and thought leadership
  • Print – copywriting and editing for printed and online documents
  • Award submissions
  • Presentations and speeches

Digital

  • Social media assets – from interactive games to snappy posts and thought-provoking blogs
  • Film and animation storyboards and scripts
  • Interactive infographics
  • Corporate interviews

Research

  • Quantitative and qualitative research analysis and report write up
  • Focus groups and interviews