Chartered Insurance Institute

Working with an agency partner, I developed key messages and direction, copy and content for an award-winning integrated marketing campaign designed to dramatically change perceptions about careers in the UK insurance sector. The campaign spanned advertising, brochure, web and film – http://www.insurancecareers.cii.co.uk – and leveraged the more esoteric aspects of the industry to highlight the scale, breadth and diversity of opportunity within insurance. With SEO built in from the outset, we achieved page-one listings for all the client’s key search terms and a significant uptick in applications for graduate roles.