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Profile raising for an entire industry

Working with an agency partner I developed key messages and direction, copy and content for an award-winning integrated marketing campaign designed to dramatically enhance opinion about careers in the UK insurance sector. The campaign featured advertising, brochure, web and film – www.insurancecareers.cii.co.uk – and leveraged the more esoteric aspects of the industry to highlight the breadth of opportunity within insurance. With SEO built in from the outset, we achieved page-one listings for all the client’s key search terms.

Project 2

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec scelerisque ullam corper auctor. Curabitur at posuere eros, vitae semper lectus. Proin vel tortor non dui placerat lobortis vel a tortor. In hac habitasse platea dictumst. Mauris val hendrerit pretium lacinia. Integer in ex ac est vulputate bibendum. Ut eu sagittis lectus. Vivamus viverra euismod tinc dunta. Proin ultricies purus condimentum.

Project 3

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec scelerisque ullam corper auctor. Curabitur at posuere eros, vitae semper lectus. Proin vel tortor non dui placerat lobortis vel a tortor. In hac habitasse platea dictumst. Mauris val hendrerit pretium lacinia. Integer in ex ac est vulputate bibendum. Ut eu sagittis lectus. Vivamus viverra euismod tinc dunta. Proin ultricies purus condimentum.

Project 4

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec scelerisque ullam corper auctor. Curabitur at posuere eros, vitae semper lectus. Proin vel tortor non dui placerat lobortis vel a tortor. In hac habitasse platea dictumst. Mauris val hendrerit pretium lacinia. Integer in ex ac est vulputate bibendum. Ut eu sagittis lectus. Vivamus viverra euismod tinc dunta. Proin ultricies purus condimentum.